How to Improve Website Load Time for E-Commerce

Kalu Nkeiruka
2 min readJul 17

If you own a small e-commerce business, you need to take website load time for your e-commerce store seriously. Your store visitors will leave your website immediately after they realize that it is not fast enough.

So, what is website load time and how can you improve it?

What is Website Load Time?

Website load time is the average amount of time it takes for a sales page to load. It is calculated from the time your prospects click on the sales page link to the time the page loads.

How can You Improve an E-commerce Load Time?

There are different ways to do this. They include:

Knowing Your Website Speed

By checking your e-commerce load speed, you can get a proper diagnosis of its issues and take steps to improve it.

Go for an Optimized Hosting Server

While you might be tempted to go for a free hosting provider, it is wise to go for a provider that offers optimized services.

Take Mobile Optimization Seriously

Most online shoppers use their mobile phones and not their laptops. It is important that you improve the mobile user experience of your e-commerce so your prospects can enjoy their shopping experience.

Optimize Images

Make sure you reduce or compress large image files so they don’t slow down your e-commerce store. Take the necessary steps to optimize images on your website.

Keep Making Improvements

Keep on improving your e-commerce website. Always run a speed diagnostic check every month. Put in efforts in improving your user experience.

In Summary…

If you want to improve your website ROI, take your load time seriously.

This article is a direct summary of Small Business Troubles with Website Load time. You can read the article here: