How to Market Your E-Commerce Business

Kalu Nkeiruka
2 min readJun 27
A cart on a laptop, depicting e-commerce businesses

Every online store wants one thing; to increase conversions and get more customers. Even after putting together different marketing strategies, you might still find it hard to choose the right ones for your online store.

This is why this article will cover the best and most effective marketing strategies and tools that can help you market your e-commerce business the right way.

Search Engine Optimization

The goal of an e-commerce SEO strategy is to get your online store to be among the top results on search engines such as Google and Yahoo. Bringing your store in front of its target market can bring traffic and conversions.

Influencer Marketing

Influencers are social media celebrities. They are content creators that create engaging and interesting content that their followers love. You can get them to serve as ambassadors for your brand and soon, their loyal followers will want to buy from your online store.

Pay-Per-Click Ads

These ads work for e-commerce brands because they target prospects and turn them into customers. Online shoppers are known to search for terms related to the products they want to buy, so utilize this by bringing your store to their front through PPC ads.

Social Media Marketing

There is no better place to market your online store than on social media platforms. You need to know the best social media practices and which platforms are the best for your e-commerce marketing. TikTok and Instagram are one of the best social media platforms you can use to market your online store.


This is still an extremely important strategy you must utilize for your e-commerce marketing. If you want your store to rank high on search engines, you need to start creating relevant blogs for your target market.


Getting customers for your online store is not always easy, but the five marketing strategies mentioned above can do wonders.

For more important e-commerce marketing strategies, read here: